We know how much you’ve loved marketing to Millennials, but now it’s time to start marketing to the next generation: Generation Z.

You may be asking: who is Generation Z and what makes them so different from Millennials?

Unfortunately, if you think that it’s going to be any easier marketing to Generation Z than it was to Millennials, you have a lot in store. But, don’t worry, we’re here to help! Here are five marketing strategies to help you reach and engage with Generation Z!

1. Get ready to meet Generation Z’s significant buying power.

Let’s start with one statistic: Generation Z will have $44 billion in buying power. And…


You’ve chosen a great product and designed your store. Now, you feel overwhelmed by the infinite options for driving traffic to your website? You’re not alone.

From social media to nontraditional marketing hacks, this article will help you figure out what it really takes to learn how to increase website traffic on your store. You’ll also hear what the experts do to increase traffic on their websites. And we’ll throw in some website traffic checker tools for you to find out how much traffic you’re getting and from where.

Write guest posts

Guest blogging is a tactic where you write for other blogs. In return, the editor/site owner will usually allow you to link back to your site.

The benefits include:


Today, more than ever, it is a challenge for marketers to grab the attention of consumers. HTML5 rich media banner ads are one way of making your display advertising campaigns stand out. Building static banners isn’t going to cut it. Sorry.

Right off the bat, it’s safe to say that anything animated, meaning a Facebook cover, social media posts, or Display Ad on Google, logos, etc, will offer a higher visual appeal to anyone who runs into it on the web. When an element becomes animated, it is able to convey more in the message. …


While AI can be applied to varied use-cases, social media is one segment where it has become a major catalyst for companies to grow. From small to large scale, businesses are adopting AI in their social media marketing practices at a faster pace.

There is no doubt that AI is transforming how brands use social media and it is the reason why this segment is expected to grow from $633.1 million in 2018 to $2,197.1 million by 2023 (at a Compound Annual Growth Rate of 28.3% during the forecast period).

For that reason, adopting artificial intelligence for influencer marketing offers…


The world of marketing is transforming at a high-speed pace, and it can be hard for non-marketers to keep up. Recent research by Adobe discovers that marketers agree that marketing has changed more in the past two years than in the past 50. Moreover, 66% of all marketers think companies won’t succeed unless they have a digital marketing approach.

Fortunately for today’s businesses, we have the infinite wonders of digital marketing, helping us to understand the customer (and where our marketing efforts are succeeding or falling flat) like never before. …


Artificial Intelligence can offer organisations breakthroughs in their production systems and even a competitive advantage if used thoughtfully and in the right context. The digital transformation and its multiple advances have generated pressure on companies, derived from the fear of being left behind, which in turn has resulted in a pre-willingness among leaders to implement these technologies in their companies.

But in most cases, even if adopted, the fundamental barriers remain and few companies have the basic components that allow AI to generate value at scale. …


Quality assurance is one of the most crucial elements of companies and concern for them. Most of the brands out there face issues in nourishing their product quality high, which can be dangerous if faults cause injuries or losses to a business.

To all business owners and quality assurance executives out there— as we are heading into 2021, it doesn’t matter what venture your company serves, it’s time to explore how AI can make things much effortless for you, so make sure to read this article till the very end.

Let’s kick start with a thought-provoking prediction you should be…

Angelika Andrzejewska

Content Marketing Specialist at MINT

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